EAST DUBUQUE, Illinois August 27, 2014 — Crescent Electric Supply's President and CEO Marty Burbridge and Senior Vice President Dick Schmid recently took the ALS Association's Ice Bucket Challenge to support the organization's efforts to #StrikeOutALS.
Schmid dedicated the challenge to the memory of a family member who struggled with ALS, also known as Lou Gehrig's Disease.
The challenge involves raising awareness of ALS by getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same. People can either accept the challenge or donate to an ALS charity. Most participants, like Burbridge and Schmid, choose to donate and take the challenge.
Established in 1919, Crescent Electric Supply Company is one of the 10 largest electrical distribution companies in the United States. The privately held business serves contractors, utilities, institutional and industrial customers with a broad line of electrical, lighting, automation and datacomm products from 141 local branches in 27 states employing more than 1,700 people.
For more information, visit www.cesco.com or contact:
Crescent Electric Supply Company
Crescent Electric Supply Co
7750 Dunleith Drive
East Dubuque, IL 61025
Tel: 815-747-3145 Ext. 02086